Do I Need a Copywriter for My Business?
Photo by @MathildeLangevin
The answer is, YES! In the modern digital world, almost every industry professional or expert highlights the importance of a high quality copywriter for your business. For example, according to TopRankBlog, 64 percent of B2B marketers outsource their demanding copy needs.
Most importantly, living in a digital driven era led by online marketing, high quality writing is essential to communicate your message and to promote your brand effectively online. Whether it involves crafting a caption for a social media post, writing copy for your website or sending out a blast email to your clients and customers, effective copywriting can make all the difference in the way that your audience understands your brand, and is persuaded to purchase your product/service.
Some important questions to ask yourself when creating copy for your online marketing initiatives is: Is my marketing message clear, and concise? Does my writing support the story I want to tell? Does my message align with my brand mission, vision and values? If you are struggling within these areas, this is when it may be useful to hire a copywriter for your business.
The role of a copywriter is sometimes overlooked, but this is precisely the person that makes your marketing strategy profitable and helps to persuade your potential target customers. A copywriter is also the person who contributes to crafting the brand's image in the minds of its clients. As per Lisa Taylor's blog, almost 60 percent of users would restrain from a company's website with grammatical and spelling mistakes. Moreover, you don't want to make your reader yawn while reading your website or social media posts because they are very dull and redundant. Therefore, a copywriter is a magician who makes your texts concise, engaging and crisp.
What is the path towards great text?
Good question! Sometimes it may seem that it is effortless for a copywriter to write a text that will hook the audience. But in reality, it is not SO simple. Great copywriters are not only a narrator, but they are also researchers. On a daily basis, a copywriter processes tons of information from different industries and sources, from real estate to personal brand posts and even government statements.
What does it imply? Within a day, a copywriter will research many different sources and alter their mood and style of writing according to the brand’s tone of voice. Want to learn more about this process? Check out our checklist below to learn the principles we follow at DRPR:
1. Get acquainted!
The first time a copywriter has a new project, the most important thing is to get to know as much as possible about it. Usually, it happens from primary research about the company, complemented by insights from an in-person meeting between the professional and client. During this interactive meeting, the primary goal of the copywriter is to determine the client's needs and vision of success from collaboration. At this stage, copywriters learn about the brand's goals and become an expert in their communication field.
2. Determine your tone of voice.
In this stage, the copywriter will determine the brand’s tone of voice (TOV). It is an opportunity for clients to discuss how they want to communicate with their subscribers through the lens of the copywriter's vision. For example, whether you allow yourself to communicate with the audience, as you would with friends, or in a more professional manner is important to detect. All these subtleties are developed day after day. Following that, your brand creates its unique voice.
3. Write, edit and revise!
A copywriter's routine entails working with hundreds of different texts every day. After all, there is such a thing as a "blurry eye," when you do the same action for a long period of time, hindering your quality of work. This is why many revisions are essential in copywriting and even revised by different team members to ensure that the messaging is clear, concise, grammatically correct and easy to understand.
4. Fall in love with the project!
We do our best when we love what we do. Each project is unique, so a copywriter always tries to find what resonates in their hearts. Thus, the copywriter's goal is to direct these feelings into proper use and turn them into influential texts that would both correlate with the brand and resonate with the readers.
All in all, effective copywriting is essential for your business marketing and overall growth. At DRPR, we offer an array of communication services to help you convey your brands message - copywriting is one of them. Most specifically, as public relations and digital marketing specialists we offer support in areas such as press release writing, pitch writing, email writing, social media writing and more. Reach out to us today to learn more about our services and book a consultation!
By Mariia Minaieva
