The role of a copywriter is sometimes overlooked, but this is precisely the person that makes your marketing strategy profitable and helps to persuade your potential target customers. A copywriter is also the person who contributes to crafting the brand's image in the minds of its clients. Read this post to learn more about the benefits of hiring a copywriter for your business.

All content creators are familiar with this moment when the muse of creativity leaves them and does not want to return. But don’t fret! When the muse is not around, it is time to take your self on a journey to find creative inspiration. Here are a few of our favourite tips to spark your creativity.