The role of a copywriter is sometimes overlooked, but this is precisely the person that makes your marketing strategy profitable and helps to persuade your potential target customers. A copywriter is also the person who contributes to crafting the brand's image in the minds of its clients. Read this post to learn more about the benefits of hiring a copywriter for your business.

Have you ever experienced a feeling of disappointment when you put a significant effort into compiling a press release for your business? We know how frustrating it may be when your piece ends up not being picked up by media representatives, even though it features an interesting story angle. In this article, we dive into essential considerations to keep in mind when writing your press release.