What makes a "brand"? A brand is built on the principle of philosophy that it shares with its various publics, from its customers to stakeholders. Developing a strong brand helps you to showcase your uniqueness and to differentiate yourself from others in the market. Here are a few tips to help you develop a strong brand. Read this post for more!

Have you ever experienced a feeling of disappointment when you put a significant effort into compiling a press release for your business? We know how frustrating it may be when your piece ends up not being picked up by media representatives, even though it features an interesting story angle. In this article, we dive into essential considerations to keep in mind when writing your press release.