AI & the Human Touch in PR: How to Use It Without Losing Yourself
By Ariana Martinez
In a world where AI-generated content is everywhere, standing out means bringing you back into the message.
It’s true, AI can save you time and spark creativity. At DRPR, we’ve tested tools like ChatGPT, Notion AI, and others to help with brainstorming, summarizing long articles, and even generating first-draft pitch outlines. But here’s the thing: AI doesn’t know your story. Only you do!
So how do you find the sweet spot?
Let’s break it down:
Use AI as a support, not a substitute
Let it help you:
Organize ideas into a structure (great for newsletters and pitches!)
Draft outlines for blog posts or email flows
Rewrite something for clarity or length
But don’t let it:
Speak for your brand without oversight
Replace your unique voice and point of view
Pitch media with generic “we’re the best” jargon, it won’t land
If you want to see how this plays out in real time, check out our blog on How to Use Summer to Build Brand Momentum. It’s a great example of how structure and storytelling can keep your brand visible during slower months.
Make your message unmistakably yours
AI can’t feel what you’ve lived. When you talk about your "why," your client stories, your lessons learned, that’s when your audience leans in. Don’t skip those moments for the sake of sounding polished.
This is especially true when pitching media. Journalists want authentic, human-driven angles, not generic AI fluff. For more on how to craft pitches that land, read our guide: Pitching 101: Getting Eyes on Your Business
Caution: AI makes it easier to publish faster, but not necessarily better.
We’ve seen journalists overwhelmed with robotic, soulless pitches. What cuts through? A real story, anchored in emotion and purpose.
At DRPR, we use tech tools to enhance your message, never to dilute it. Strategy still comes first, always!
And if you’re already thinking ahead, this is where AI can help you brainstorm without taking over. Pair it with intentional planning like we outline in Mastering Holiday Content: A Fresh Guide to Crafting Your Q4 Editorial Calendar
Want help refining your story for the media and your audience? Book a clarity consultation and we’ll walk through it together!
