How to Use July to Build Brand Momentum
By: DRPR Team
Let’s be real, summer can feel like a slow season in business. The inbox quiets down. Your audience is OOO or in vacation mode. And you might be tempted to step back, relax, and wait for the “real” momentum to pick back up in September.
But at DRPR, we’ve seen a different story unfold time and time again.
For the brands that stay visible in July, fall isn’t the starting line, it’s the reward. That’s why we believe summer isn’t slow… it’s strategic.
So if you’ve been wondering whether it’s worth putting out content, refining your strategy, or pitching to press right now, the short answer is yes. Let’s talk about how you can use July to build real momentum that sticks.
Why July Is a Hidden Gem for Marketing & PR
There’s less noise
A lot of businesses go quiet in the summer, which means the content space isn’t as crowded. This gives your message more room to stand out and connect.People are still scrolling, just differently
Your audience may be on the beach, but they're still online. They’re more reflective, more curious, and more available to slower, story-driven content.Journalists are still watching and planning.
Don’t underestimate the summer media cycle. Now is the time they’re building stories for late summer and early fall. Give them something relevant before the rush.
What to Focus On This Month
Here’s what we’re advising our clients and practicing ourselves this July:
1. Lead with Storytelling
Instead of hard sells, share a meaningful founder insight, a mid-year reflection, or a client transformation. Story connects — and that’s what summer is all about.
2. Pitch With the Season in Mind
The media loves a timely angle. Think summer-themed campaigns, event coverage, community partnerships, and feel-good founder pieces.
Bonus: Pitch your September stories now. “Back to business” energy, Q3 launches, and strategic pivots are gold for editors prepping fall calendars.
3. Get Visible in the Quiet
The algorithm may be quieter, but that’s your advantage. Show up consistently — even just twice a week — and your content will carry more weight.
Think:
Re-introduction posts (hello, new followers!)
Behind-the-scenes summer planning
A fresh look at your service or offer through a seasonal lens
Use This Time to Prep for Q4 Wins
Let’s not forget: everything you plant in July has the potential to bloom in the fall. Whether you’re planning a campaign, a media rollout, or a launch, the work starts now.
September gets busy fast. If you want to lead with clarity and confidence then, now’s the time to set the foundation.
In Summary…
Don’t let July pass you by. Use it.
Whether it’s refining your message, building your presence, or finally getting your press release out the door, small, consistent steps this summer can create serious momentum by fall.
And if you’re ready for support? That’s what we’re here for. At DRPR, we help CEOs build visible, trusted brands that drive growth no matter the season.
Book your strategy call today and let’s make this your most impactful summer yet.
