The Founder's Press Release Template

The exact press release structure behind our client placements in Men's Health, Yahoo, Financial Post, and more. Includes a fillable template with every section labeled, pro tips on writing headlines that earn opens and quotes that actually get quoted, the 6 newsworthiness signals journalists look for, a pre-send checklist so nothing gets missed, and common mistakes that kill a release before it gets read. Built from 8+ years of real-world PR experience.

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The PR Priority Checklist