Wondering if Media Marketing is for You? Get the Full Disclosure From DRPR
Photo by @Corinne Krutz
The COVID-19 pandemic did not leave without a trace in almost every sphere of our everyday lives, and business work is not an exemption. Shut-down orders impacted especially small and medium-sized enterprises. Moreover, the "new normal" reality brought new consumer trends and expectations that shape today's entire business world. At DRPR, we know how challenging it may be to stay on top of everything in our constantly changing reality. Thus, we are here to help with deeds, not words and become a genuine go-to spot when it comes to creating a media marketing strategy for your enterprise.
First of all, let's dive deeper into media marketing and decide if you actually need it (spoiler: YES! Drastically!). As a small business owner, you may be wondering what the purpose of reaching out to an agency is if you have all the social media platforms set up. "I am already doing social media management," you may think. And you may not be wrong, but here is the secret we want to open up for you: social media is only a media marketing tool, but you need a more complex approach to how this tool is applied to achieve business success.
Media Marketing?! Sounds familiar, but…
Media marketing is your strategy at the "business battlefield" that can help establish the way your brand is perceived in the eyes of your existing and potential customers, as well as competitors. In fact, implementing a smart media marketing strategy can amplify your business significantly, even if your brand is only emerging. First of all, it can help establish and reinforce your brand awareness among the "right" people, who subsequently may become your customers. Simply put, media marketing makes your brand more "human" by creating opportunities to foster meaningful relationships with your audiences and organically establishing trust with them. Media marketing gives you a privileged opportunity to have a dialogue with your audiences, which is unattainable through the usage of banner ads. In addition, such dialogue grants your brand an online community of customers who share your values and who are likely to recommend your brand to others. In other words, this media marketing feature will enable your business to generate more leads and even attain more sales. Plus, with the recent pandemic and limited face-to-face communication, more consumers seek human interaction with the business online and on its social media, according to McKinsey&Company report.
At DRPR, we seek to offer an individualistic approach to every client who needs help for an effective media marketing strategy that will level up their brand. We know that today with the "new normal" and constantly increasing competition, it may be challenging to establish and maintain a powerful voice for your business online, especially if it is a new one. However, we believe it is important to stay agile and positive thinking is the key to success in any situation, no matter if your business is only evolving or already has a solid foundation.
We got your back at DRPR and would love to go through with all of these challenges together with your brand! Click the button below to chat with us today!
By Mariia Minaieva
