Tips to Create Successful Online Content for Your Business
In today’s digital driven age, it is essential to implement content marketing into your digital strategy in order to spread online awareness about your brand, attract customers, build credibility and gain sales.
This can come in the form of blog writing, email marketing, social media marketing, video marketing and SEO. It is one of the most effective ways to market your business and to cut on costs. In fact, according to a recent statistic, “content marketing costs 62% less than traditional marketing and advertising.”
However, when using content marketing, it is important to follow the right steps in order to market your business effectively and to represent your brand in a professional manner.
Here are our 7 tips to keep in mind when creating content:
Have a strategy. Whether you're implementing social media for your business, publishing a blog on your website or creating any other form of online content, it is important to have a plan in place to provide you with pertinent information on the content you're writing. In this phase you want to prepare content ideas, do research on the topic at hand, identify key dates and times to publish your content and have a clear understanding your of your key messaging.
Know your audience. It is important to know who your target audience is including their likes, interests and demographics. This will help you target your messaging effectively so you can spark interest to your online audience.
Use the right tools. Have a clear understanding of the tools you will use to promote your business online. For example, if you intend to use social media, research and learn the best social media platforms to utilize and the benefits of each. The same applies when conducting email marketing and other forms of content publishing.
Brand your content. Be sure to brand your content whenever you promote it online. Whether you’re posting a blog, creating a newsletter, or creating a social media post be sure to use your brand colours, fonts and logo where appropriate.
Create valuable content. Create content that is relevant, relatable, and unique. This is where your strategy will become handy. You want to create and publish content that will engage your audience and become highly shareable.
Be consistent. The key to getting your business in front of new audiences is to promote your business consistently with content marketing. This means publishing consistent newsletters, social media posts, and blogs. Also, be sure to invite others to like, share and comment on your content to build engagement and reach.
Measure results. Measure the effectiveness of your content marketing efforts. Using CRM tools, social media platforms and website analytics, be sure to track your results on a monthly basis and take note of what you can do better to improve.
Looking for support with your content marketing? Want to have a consistent digital marketing strategy for your business? Reach out to DRPR!
Our team of digital marketing experts can provide support in social media marketing, email marketing, blog writing, website development and even public relations to alleviate your content marketing tasks and to share your businesses with success!
Click here to learn more about our digital marketing services.
