We cannot deny that a brand's online presence is more important today, than ever before. With social media being a key factor influencing a customers' buying decisions, it is evident that the way you communicate to your customers online significantly matters. Thus, we have collected five pieces of advice to help you make sure you incorporate all the right elements in your social media strategy.

What makes a "brand"? A brand is built on the principle of philosophy that it shares with its various publics, from its customers to stakeholders. Developing a strong brand helps you to showcase your uniqueness and to differentiate yourself from others in the market. Here are a few tips to help you develop a strong brand. Read this post for more!