We cannot deny that a brand's online presence is more important today, than ever before. With social media being a key factor influencing a customers' buying decisions, it is evident that the way you communicate to your customers online significantly matters. Thus, we have collected five pieces of advice to help you make sure you incorporate all the right elements in your social media strategy.

Have you ever experienced a feeling of disappointment when you put a significant effort into compiling a press release for your business? We know how frustrating it may be when your piece ends up not being picked up by media representatives, even though it features an interesting story angle. In this article, we dive into essential considerations to keep in mind when writing your press release.