5 Amazing Content Marketing Tips for Small Business Owners

Small businesses need well-developed content marketing strategies in order to drive traffic to their website and build their audience reach. In fact, “content marketing costs 62% less than outbound marketing, it generates more than three times as many leads.” When strategized carefully, content marketing strategies can do wonders for your business growth. 

Content marketing can be defined as the process of creating and publishing content that you can share across different online platforms to share your brand across wide audiences. Effective content marketing captivates your audience, allowing you to increase engagement from your targeted audience. Our organization "DRPR," helps small business owners to get their brand recognized while increasing their audience reach. We have email marketing and copywriting services as well in Ontario. 

Here are some fantastic content marketing tips that you can use to help your small business grow! 

1: Build a social media presence! 

One of the most effective ways to target your audience and make them aware of your product or service is by connecting with them through social media platforms. It is essential to create a consistent social media strategy that includes diverse topics. This includes informational, relatable, promotional and personal topics. But the key is to ensure you are consistent with your social media positing in order to actively attract your audience, engage with them and to achieve growth.

2: Start an email newsletter!

The benefit of email marketing is that it enables you to communicate with your audience on a daily basis and to keep them engaged. By sending out frequent email newsletters you can let your existing and potential customers to know about your latest products, upcoming events, and other notable happenings. Most importantly, it helps your audience to stay connected with you! 

3: Research your competitors!

When creating content for your brand, you should research a competitor's website to understand strategies your competitors are doing to engage their audience. You should become familiar with your audience interests, wants and needs. Having a clear understanding of your target audience will allow you to generate the right content topics and themes that will captivate your audience.

4: Flaunt your customer reviews! 

Highlight your reviews to showcase your uniqueness and trust as a brand. Consistently asking customers to share their reviews will not only help you to build your credibility, but to attract clients and grow. Many consumers also seek local services in their area, therefore your reviews are a great way to target your local audience and showcase your expertise. 

5: You should start a blog! 

Start writing blog on your website so that you can place yourself as an industry expert while marketing your services or products. A website can drive more traffic than any other medium. It will boost your SEO rankings and increase exposure which will help your business to generate more leads. 

With DRPR’s content marketing services, we use strategies to help you increase your brand awareness, boost your credibility and attract the right prospects to your business. By providing services in social media marketing, email marketing, website development and more, we help you stay in front of the eyes of your audience so you can generate leads and achieve success!

Looking for content marketing support in Ontario? We can help! Visit our services page to learn more about ways we can support you!