Content Ideas to Fill your Social Media Calendar
Photo by Eugene Chystiakov
Today, social media is considered an essential tool for any business. It helps you to represent your brand, build brand awareness, increase credibility, cultivate customer relationships, and most importantly, it provides an avenue to generate sales. However, brainstorming social media content ideas can be very challenging. Deciding what content to post can be very stressful, and ensuring it converts can be even harder to determine. To help with the content planning process, here are some useful content ideas you can use for your social media, whether you are a product-based or service-based business.
Holidays and national days: As a brand, you want to ensure you stay on top of critical celebratory days, including national days and holidays. To captivate your audience, you can turn holidays and national days into a creative post with a creative graphic or relatable image. You can also encourage your audience to share what they are doing to celebrate and engage your audience with questions, polls, etc.
Motivational posts: Incorporating motivational posts into your content mix is a great way to motivate your audience and to showcase your brand as a go-to resource for relationship building and inspiration. Some ways you can incorporate motivational posts are by sharing motivational quotes, sharing an inspiring story, utilizing a funny meme, and many other tactics. Incorporating this into your content marketing allows you to captivate and encourage your audience and relate to your audience.
Videos or reels: Posting videos on your social media platform is a great way to attract engagement and reach on your page and to showcase your personality. A recent blog article on Hootsuite.com shares that, “the year 2020 will bring up to 82% of the web traffic through digital videos.” Digital videos can come in the form of Stories (Facebook and Instagram), IGTV's (on Instagram), Live Videos, Youtube Videos, and many more. The most popular form of video content today is Reels. As per the recent survey conducted by The Influencer Marketing Factory in February 2021, IG's new video feature is definitely more popular than TikTok. Specifically, the agency discovered that if the approximate views number on TikTok is 1.19M+, for Reels, this number would be 1.2M+. Therefore, it is essential to incorporate video marketing ito your content mix.
Staff spotlights: Showcasing your employees, interns, or other staff members builds a personal relationship between you and viewers. Rather than trusting in brands, people would likely trust in people devoted to your brand. Post a picture of your employees and mention who they are in the caption. Try letting your employees market your products/services as well.
Blog posts: Get creative and consider repurposing content from your website to build your social media feed. For example, if you have an active blog on your website, refer to your posts and think about incorporating them into your social media by publishing an effective quote or sharing important information from a recent topic you discussed. Sharing the link in your post is also important to drive traffic back to your website.
Contests: Contests and giveaways are a great way to build your follower growth, to build interest from your followers and to increase your community engagement. Incorporating contests are a great way to test your followers' loyalty towards you and your brand. It is also one of the most organic ways to build your following organically as well as to expand your reach and engagement.
Interesting Facts: Memes and Interesting facts can make your feed more lively and add some fun. Plus, this kind of content is popular among many age groups and can be applied to almost every content niche. Memes have been in trend for many years and can be a great addition to your content mix.
Your product/service promotion: As a business, do not be afraid to remind your audience about your product/services, and what makes you stand out from the rest. To captivate your audience with promotional posts, you can create posts that feature exciting offerings about your brand. Human nature is curious, so we all want to know more details about the brand’s product. Also, consider crafting a piece that would review the service/ product you sell and remember- this kind of online review, together with your community, reinforces a trustworthy relationship between your company and customers.
These content ideas are proven factors of success in the world of social media and digital marketing. To make the most out of your content ideas, you'll want to create a content calendar to plan and schedule your content in advance effectively so you have a distinct guideline for posting. For more social media tips and strategies, book a meeting with a consultant here!
By Akshay Verma
